Undiscovered (Youngren)

Author: Aaron Youngren

ISBN: 9798324455507

Binding: hardcover

Section: Economics/Business/Finance

How should we make products? What makes some products good, and others bad? Why do some products net billions for their creators, while others collect dust in a garage? And why should we make products anyway? For money? For glory? As it turns out, the answers to these questions matter for our businesses, which cannot trick customers into buying a poor product forever. And they matter for businesspeople, who cannot trick themselves into thinking that selling garbage makes for a life well lived.